MACON JAMES

//  VISUAL IDENTITY + STYLE GUIDE
//  MERCHANDISE
//  packaging

Introducing Macon James — a revolutionary luxury brand set to disrupt the exotics space with environmental conservation and unrivaled craftsmanship leading the way.

Tasked with creating an aesthetic equal parts bold, meaningful, and functional, the Macon James identity features an impactfully modern wordmark alongside an ever-versatile and nuanced brandmark, while a refined type system and tastefully neutral color palette establish an elevated yet measured foundation.

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