ATHENA
// VISUAL IDENTITY + STYLE GUIDE
// APPAREL
// PRINT
Driven by its “We Bring Healing Home” motto, Athena Specialty Group (ASG) provides comprehensive, innovative, and evidence-based wound care to patients anytime, anywhere.
Sparked by an unwavering commitment to individualized and efficient treatment plans, ASG’s leadership sought to convey their mission via a modern yet timeless identity.
Boasting a logo suite, iconography, type system, and color palette with undertones of crisp professionalism and measured luxury, Athena’s aesthetic exudes expertise and trustworthiness with a hint of class.
*Collateral designed in collaboration with Madison Lohr