Baked up to spread health and happiness to humanity one bite at a time, Doich prides itself on making deliciously healthy dough with a hefty dose of clever personality.

Gearing up to raise capital armed with only a logo, the Doich team needed a cohesive brand voice, visual language, and packaging design that would make investors salivate.

Playful and irreverent yet measured, the fresh and fun identity effortlessly conveys and celebrates Doich’s mission to make eating healthy a whole lot tastier.