LITTLE ANGEL
// VISUAL IDENTITy
// merchandise
// CREATIVE direction
A Southeast Asian street food concept from Chef Jon Thoma, Little Angel has an indiscernible accent, a body full of tattoos, and loves nothing more than an authentic meal on a stool with a cold beer in hand.
Celebrating the delicate culinary dance of flame and fire vs. detailed precision, LA’s visual presence embodies good vs. evil — an angelic cherub in theory but a devilish force in practice.
Anchored by its lovable logo suite alongside a boldly contrasting palette and street-inspired typefaces, Little Angel is set to light the world on fire.