COO

//  VISUAL IDENTITy
//  PACKAGING + merchandise
//  art direction

A new age skin hydration brand set on providing nourishment and healing for all, Coo Cosmetic believes every day’s a spa day with the right mindset and ingredients.

Committed to creating high-quality, eco-friendly products that harness the pure, revitalizing essence of cucumbers, Coo’s identity needed to carefully blend hints of natural beauty with notes of crisp, clean confidence and expertise.

Featuring a soothing monochromatic palette, modern yet friendly type, and ultra-flexible logo suite, Coo looks and feels cool as a cucumber.

COOL AS A CUCUMBER

Previous
Previous

DOICH

Next
Next

NIKOLE ST. GREGORY