COO
// VISUAL IDENTITy
// PACKAGING + merchandise
// art direction
A new age skin hydration brand set on providing nourishment and healing for all, Coo Cosmetic believes every day’s a spa day with the right mindset and ingredients.
Committed to creating high-quality, eco-friendly products that harness the pure, revitalizing essence of cucumbers, Coo’s identity needed to carefully blend hints of natural beauty with notes of crisp, clean confidence and expertise.
Featuring a soothing monochromatic palette, modern yet friendly type, and ultra-flexible logo suite, Coo looks and feels cool as a cucumber.