RICEHAUS
// visual IDENTITY
// merchandise
// APPAREL
Founded by Los Angeles-based chefs Cate Strauser and Jon Thoma, Ricehaus is an elevated dinner party concept and emerging lifestyle brand with German and Malaysian roots.
Simultaneously funky and refined, the upscale yet approachable look and feel draws inspiration from “good food and wine bred of creative thought.”
Intent on cultivating a “familiar concept thought through differently,” the identity features a bespoke lockup with custom-altered letterforms, one-of-a-kind iconography, and an extensive natural color system for maximum flexibility.